The eBay Watchlist reveals the most coveted brands right now and what shoppers are searching for this spring.

The Watchlist is powered by real-time marketplace insights drawn from the shopping behavior of eBay’s nearly 134 million users and 2.3 billion listings. Pre-loved fashion is becoming the cultural norm; in fact, in 2024, nearly 40% of all clothing, shoes and accessories sold on eBay were listed as pre-loved, and global users searched for “vintage” more than 1200 times per minute. In each edition, Welch spotlights the movement towards circularity and the key trends shaping it.