The Taco Bell Cantinas Retirement Community

Taco Bell has always been the ultimate destination for late night eats, but young people today are all about acting old, choosing early nights in over 3 am drive through runs. As Gen Z ers adopt more wholesome habits, an entire generation was at risk of missing out on one of life’s greatest pleasures: a meal from Taco Bell.

So how do we prove to youths that Taco Bell can hang with a more leisurely lifestyle? By creating the ultimate playground for the old-at-heart, The Cantinas Early Retirement Community.

Designing the ultimate retirement oasis

We transformed a luxury golf resort in San Diego into the ultimate retirement oasis, outfitting every inch of the space in retro decor, Taco Bell easter eggs, and amazing kitschy photo opps. From pickleball to crochet to bingo, this 2-day experience had an action packed itinerary of Gen Z’s favorite retiree inspired activities. To help all of our guests look their retiree best, we created a first-of-its-kind sustainable merch line of vintage and deadstock items all customized with Cantinas embroidery and patches.

My goal for every single detail was to make it feel (and look) like a badass Gen Z grandparent from the future picked out everything.