I’ve kept this in my book over the years because it was my first-ever ad I ever made. Out the gate, I decided to sell the client on a tiny risk.

Never before, had Ernie Keebler been seen relaxing. WHOA! He’s not happily working 24/7 in his treehouse? He’s sitting in a chair WITH HIS EYES CLOSED?! What is life! We updated a brand classic to help remind people to slow down and to enjoy life’s sweeter things.