To tap into Velveeta fans’ passion for sports during a time when many couldn’t attend games in person, we created the Quesofa—a luxurious, cheese-heating stadium seat. Partnering with the Miami Dolphins, we brought the Quesofa to Hard Rock Stadium, where its built-in armrest technology kept Velveeta creamy all game long. Designed for ultimate indulgence, it featured lava lamps, chic pillows, premium Bluetooth speakers, and golden under-lighting. Two lucky fans won the experience and a year’s supply of Velveeta via a Twitter giveaway. The campaign earned 27.6 million media impressions, 500,000 Twitter impressions, and introduced a new frontier in cheese-heating innovation.